"Financial Times" Guide to Business Start Up

For the Small Business Start-up

"Formerly named the Lloyds TSB Small Business Guide, this book has been the start up bible for a million people over nearly 20 years. It remains the only small business guide to be updated annually, making it the most up-to-date resource and reference for anybody serious about being successful in business."

"Now revised, reformatted and rebranded as The FT Guide to Business Start Up, it takes you quickly and simply through finance, tax and law, and through the minefields of recruiting, premises, marketing, sales, pricing, people management and everything else you will be faced with as an entrepreneur and have to tackle to succeed"

This annually updated classic handbook is crammed with practical advice, essential guidance and fully up-to-date financial information to ensure you and your business get the best possible start on your route to success. The book covers all elements of the start up phase and goes on to thoroughly cover all aspects of running and growing a business. Inside you'll discover how to: develop a business idea; write a winning business plan; raise the finances for start up and growth; sell and market your business successfully; increase profitability and achieve growth; and deal with latest regulations, VAT, income tax and other changes. This comprehensive and authoritative guide provides the ideas, solutions and key references on a wide spectrum of topics essential to business success in the critical early years.