Selling the Invisible: A Field Guide to Modern Marketing

This small business book provides readers with a profound understanding of how the market for services works - and how your customers may react to your marketing efforts. Not only is this book a remarkably entertaining read, but also an absolute treasury of bite-sized strategies and real life examples that are relevant to anyone within any industry sector.

Whilst compiling this list, the one book that received praise from absolutely everybody we spoke to was Selling the Invisible: A Field Guide to Modern Marketing - a book that took the business world by storm on its release in 1997.